Gallowglass Group Strategy

Strategy: The Who, What and Why: Where science meets the art of understanding and interpreting the political battlefield before action. Building a solid foundation and achieving smarter and more precise objectives, better logistics, and more importantly - it saves the campaign money. Strategy starts with sophisticated Polling, Research and Election Targeting, ensuring wiser and more prudent campaign decisions. No matter how good the direct mail looks, if it’s not the appropriate message, targeted to the right voters, then it’s not relevant and resonating, wasting valuable campaign resources.