Strategy: The Who, What and Why: Where science meets the art of understanding and interpreting the political battlefield before action. Building a solid foundation and achieving smarter and more precise objectives, better logistics, and more importantly - it saves the campaign money. Strategy starts with sophisticated Polling, Research and Election Targeting, ensuring wiser and more prudent campaign decisions. No matter how good the direct mail looks, if it’s not the appropriate message, targeted to the right voters, then it’s not relevant and resonating, wasting valuable campaign resources.
The Gallowglass  Group
Gallowglass Group (201) 952-4752 info @ gallowglassgroup.com
Comprehensive Political Consulting
INSIGHT THROUGH RESEARCH        Comprehensive Strategy: •	Survey Research & Focus Groups •	Micro-Targeting & Mapping •	Statistical Analysis, Data Mining & Forecasting •	Psephology - the study of past election results Survey Research
IT’S THE MESSAGE, NOT THE MEDIUM
Gallowglass Group’s innovative CRAFT strategy (Comprehensive Research, Analysis, Forecasting, and Targeting)